The children's friend, always with a story in hand
Mr. Broccoli is the children's friend: funny, kind and always ready for a new story. He has character — he is not cold, precious or distant, nor a perfect character who knows everything.
He is rather that friend you don't need to see all the time to know he's there. He is part of a child's world through stories, objects, activities and everything he stands for.
“The loveliest sign that he became real is when children call out to me in the street: «Mrs. Broccoli!»”
A small world inside a big world
A whole universe has grown around Mr. Broccoli — places, friends and stories inspired by the real lives of today's children.
Mr. Broccoli's Studio
A warm, authentic space full of books, textiles, objects and stories, where children sit on the floor, create and discover.
Rainbow Land
Mr. Broccoli's storyland — where the adventures, colours and characters of his world begin.
His friends
Beside Mr. Broccoli there is a whole family of characters, each with their own nature and story.
The stories
Stories with real situations: children growing up between two languages, starting school in a new country, finding courage and their own place.
A character who became real
“Mrs. Broccoli!”
The loveliest sign that Mr. Broccoli is already real for children is when they meet him by chance and call out to him with joy. Around him there is a warm community — children, families and adults attached to this world — with small fan clubs in other European countries too.
A world that grows without losing itself
We are inspired by the idea behind Disney: a character and a story that, in time, become a whole world. Not by copying, but because a universe born from imagination can grow in many directions while keeping its identity.
New volumes by 2028
More books with the adventures of Mr. Broccoli and his friends.
An animation dream
Cartoons built around the stories, keeping their spirit exactly.
Life-size costume
A Mr. Broccoli “in the flesh” for meetings and surprises.
Games, puppets & products
Puzzles, educational materials and objects that expand the Herr Broccoli world.
“We don't put the past in a display case. We want to play with it, tell it, keep it alive and pass it on.”