Since 2020 💛
How it all began
From bedtime stories to a whole world
The story of Mr. Broccoli began almost 28 years ago, when my daughters were little and I made up stories and poems for them, to help them make friends with vegetables through play. There was no intention of building a brand. It was simply a parent's imagination.
In 2020, during lockdown, Mr. Broccoli truly came to life: drawn by a 12-year-old girl after my description, crocheted by me as the original puppet and read on Facebook. From there the community was born, then the books, the workshops, the events, the Studio and Mr. Broccoli's Garden.
“Herr Broccoli remains, above all, a character born from a story and from the real life of a family.”
